Sony Pictures Television has announced the launch of a brand new CGI pre-school show featuring Dick Bruna’s classic character, Miffy on its pre-school channel Tiny Pop.
Miffy’s Adventures Big and Small airs exclusively across the channel’s Freeview, satellite and cable platforms from 2nd October.
After launching on Freeview channel 126 in January this year Tiny Pop became available in 26.3 million homes. It has since more than doubled its ratings to become the third strongest channel overall for Kids 4-6, after CBeebies and Disney Junior.
With Miffy’s 60th anniversary celebrations in full swing this year, the new series marks the first time the iconic white bunny has ever been seen in CGI.
Miffy’s Adventures Big and Small has been developed by London-based animation studio Blue-Zoo, and features 52 x 7’ episodes. It is the animated sequel to the successful Miffy and Friends, the initial stop motion series which aired in more than 70 countries from 2003 onwards.
Featuring new children’s voices, plus new characters and locations, each CGI episode features Miffy exploring the exciting world around her, with simple narrative and cheerful songs to drive it along. It will be faster paced and have more expressive animation than the previous series, yet remains true to the simplicity and iconic style of Miffy’s creator, Dick Bruna.
Miffy’s Adventures Big and Small will become a key part of Tiny Pop’s evening block, Cuddle Time, which features gentle programming allowing kids, mums and dads to enjoy calmer family favourites before bedtime. Tiny Pop has the strongest evening viewing figures in the kids’ category, from 7pm-midnight.
Head of children’s channels for CSC Media, part of Sony Pictures Television, Francesca Newington commented:
“Miffy has been adored by children and their parents all over the world for so long, we are delighted to welcome the new, CGI Miffy and her friends to Tiny Pop. We hope a new generation of British children will come to love Miffy.”
Mercis BV, Dick Bruna’s publishers and manager of his international rights has developed this new series and commissioned Blue-Zoo Productions to make the series. The series is distributed in Europe by Telescreen BV/m4e.
Frank Padberg, Mercis BV commented:
“We’re delighted to be partnering for the first time with Tiny Pop to bring this brand new CGI show to UK audiences.”