Parenting and Lifestyle Blogger established in 2009, ex-online marketing and social media manager, pinterest addict who wears odd socks and resides in Bromley UK - Bromley blogger
Monday, 15 June 2015
Miffy's Makeover Complete
Miffy’s Makeover Complete
Dick Bruna’s stories all updated as bunny turns 60
As Miffy celebrates 60 years this summer, 18 of Dick Bruna’s classic stories will have been updated for a modern British audience.
Miffy’s makeover has taken two years to complete - the first time in nearly half a century the books have been changed.
UK publisher, Simon and Schuster tasked award winning British poet, Tony Mitton to refresh Bruna’s rhyming verse to suit the ears of today’s toddlers and pre-schoolers. The Dutch artist’s iconic illustrations – familiar to millions of British people who grew up with the Miffy books – remain the same.
The new range also comprises colourful activity, sticker, wipe clean and lift the flap books (including a timely miffy and royal baby title).
Lara Hancroft, Editorial Director of Simon and Schuster’s Children’s Publishing comments “Our new Miffy range aims to attract a new generation of young fans, ensuring a bright future for the little white bunny.”