MARKS & SPENCER ANNOUNCES THE NEW LEADING LADIES
FOR SPRING / SUMMER 14
This season, Marks & Spencer is unveiling a new line up of Leading Ladies to front its Spring/Summer advertising campaign.
An eclectic group of influential British women take centre stage to define the spirit of the campaign. An international supermodel, a music icon, a campaigner, a BAFTA recipient for Best Actressand an acclaimed engineer are just a few of the women that will showcase the M&S Spring/Summer ’14 collection, shot by the iconic fashion photographer Annie Leibovitz.
Launched nationwide on 31st March 2014 and featuring M&S ’Spring/Summer collection, the latest Leading Ladies campaign celebrates British women from diverse backgrounds and professions – united by their strong sense of personal style and inspirational achievements. Whether it is through a selfless dedication to a cause, entrepreneurial and creative flair or pushing the boundaries of design, each woman is truly inspiring and unique in her own way.
The Leading Ladies:
Emma Thompson Actress, Screenwriter and Author, Annie Lennox OBE Singer/Songwriter and Human Rights Campaigner,Rita Ora Singer/Songwriter, Alek Wek Supermodel, Activist and; Artist, Baroness Lawrence of Clarendon OBE Campaigner and Life Peer, Lulu Kennedy Designer and Fashion Guru, Rachel Khoo Chef, Writer and Broadcaster, Roma Agrawal Structural Engineer and Advocate for Technical Careers.
Patrick Bousquet-Chavanne. M&S Executive Director Marketing and Business Development comments:
‘Our Spring/Summer campaign is a celebration of style and accomplishment. These dynamic Leading Ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences.
Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life; it is therefore natural forM&S to celebrate women in this way.
M&S is extremely proud to have convened such an extraordinarygroup of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success’.
The Leading Ladies are presented in four stunning tableaux images across quintessentially British settings from a coastalscene to the idyllic countryside. Locations include Camber Sands and the Cotswolds.
The Spring/Summer ‘14 campaign sees a considered edit and interpretation of the season’s strongest trends. A graphic monochromatic palette and abstract prints are dramatically positioned alongside feminine pastels and shimmering metallicsto depict a fresh aesthetic.
The campaign launches on 31st March 2014 as a continuation of Marks & Spencer’s commitment to British style, outstanding quality and inspired innovation. The campaign will appear in print, online, mobile and on outdoor sites across the UK. Selected shots from the campaign will also feature in Marks & Spencer’s international flagship stores in France, the Netherlands, Greece, Hong Kong, China, India, Hungary, Russia, Turkey and Singapore.
All items featured in the campaign are available to buy in selected Marks and Spencer stores and online at www.marksandspencer.com from 31st March 2014
A true individual with her own sense of style, the award-winning actress and writer has appeared in some of the world’s favourite films as well as worked forActionAid, the Helen Bamber Foundation and the Teaching Awards.
The iconic singer-songwriter, advocate and campaignerhas a unique style. In 2011 she was awarded an OBE for her work with HIV/ Aids among women and children in Africa.
The singer-songwriter has a fun and fearless sense of style. Her first album reached number one in the UK and she was nominated for three awards at the 2013 BRIT Awards.
An internationally recognised beauty, Alek Wek was the first African supermodel to appear on the cover of American Elle in 1997. She has been actively supporting the United Nations for over a decade was appointed Goodwill Ambassador for the UNHCR in 2013
BARONESS LAWRENCE OF CLARENDON OBE:
The well-known campaigner, mother of murdered British teenager Stephen Lawrence, was awarded the OBE for services to community relations in 2003 and made a life peer in 2013.
This designer and fashion guru epitomises London cool and is credited for her work in the evolution of London Fashion Week, making it a must-see event.
A Saint Martin’s graduate and former fashion PR, chefRachel has a unique, vintage-inspired style. She has four successful books to her name as well as cookery show The Little Paris Kitchen and has just finished filming two new shows for the BBC.
A young professional with a real sense of style, structural engineer and advocate for technical careers, Roma’s work designing iconic landmark ‘The Shard’ has won her numerous awards including 'Young Structural Engineer of the Year’.
Emma in Bromley xx